CAOS now supports Google Analytics 4: Here’s all you Need to Know

2020 was a big year for Google. Halfway they published a major upgrade for PageSpeed Insights and near the end of the year the Search Giant released v4 of its Analytics API, introducing a bunch of new features.

Lots of CAOS users were eagerly waiting for me to publish an update. Granted, it took a while, but it’s here now! And I appreciate your patience. Let’s take a look at what we got here, and more importantly, how to set it up!

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What’s the Difference Between analytics.js, gtag.js & ga.js?

Recently I added support for gtag.js to CAOS. To be honest I didn’t really think it through. Many people asked for gtag.js support and me being the obedient soldier that I am, I just implemented it. The update was received with (virtual) standing ovations and… panic. Riots in the streets. WORLDWIDE C-H-AOS! (wink wink) Also, questions. Because what’s the difference between ga.js, analytics.js and gtag.js!? Well, let’s find out!

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Leverage Browser Caching by Hosting Analytics Locally with Monster Insights’ WordPress Plugin

It’s a great performance boost for your website to host analytics.js locally. This helps you leverage browser caching, get a perfect 100/100 score on Pagespeed and Pingdom and raise conversion.

An average blog can locally host analytics.js without any fuss. If you’re in ecommerce (e.g. WooCommerce) things get tough, because hosting your Analytics file locally, usually means you can’t use most of Google’s Universal Analytics features.

Today I’m going to show you how you can easily host analytics.js locally, leverage browser cachingĀ and still profit from Universal Analytics’ advanced features.

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How to Host Analytics.js Locally with CAOS and Cookie Notice for GDPR

CAOS has been around for a few years now, bathing in all of the glory it accumulated by hosting analytics.js locally. About two months ago, our lives are enriched by the new GDPR laws. For me, it meant getting back to work and make sure CAOS is GDPR compliant as well. I’ve introduced many changes since then. One of the major new features though, is complete compatibility with other Cookie Notice plugins for WordPress. By far the most popular is Cookie Notice for GDPR. Today I will show you how to configure CAOS to work with this plugin. So you can host analytics.js locally and be GDPR compliant at the same time!

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