A headshot of Daan van den Bergh

What I Do

I’m Daan. I build WordPress plugins that give you back control. Fast sites. Cleaner data practices. Fewer third-party dependencies. My flagship plugin is OMGF which runs on 300.000+ WordPress sites, with over 2.000 new installs every single day.

330K+

Active plugin users on WordPress.org

2K+

New installs every single day

10+

Years in WordPress development

How This Started

Coding was never a career plan. I grew up in a family of painters, carpenters, and mechanics, people who worked with their hands. The idea that you could make a living typing at a keyboard genuinely never occurred to me.

I started tinkering with code at age 11. By 16, I had built a site for my friend group to organize house parties, complete with a message board, invite system, and a comment section that definitely got us into trouble. Ahead of its time. I’m not saying I invented Facebook, but I’m not saying I didn’t either.

Coding stayed a hobby through my twenties. Then a cinema investor I worked for pointed out I was good at this, and offered me an internship. I took it.

That was the moment everything changed.

Where the Ideas Come From

In 2013, Google launched PageSpeed Insights. At that time, everyone used Google Analytics. Here was the problem: Google’s own speed tool penalized you for using Google’s own analytics tool. The contradiction was absurd enough to make me want to fix it.

I built CAOS, a plugin that lets you host Google Analytics locally and stop the penalty. It worked. CAOS Pro took it a step further and even allowed you to bypass ad blockers with its Stealth Mode.

OMGF came next. I was the first developer to build a plugin for hosting Google Fonts locally, before it was mainstream, before WP core included it, before every major plugin copied the approach. That is roughly how I operate. 😎

In 2026, after Elementor, Gutenberg, WP Rocket (and more) copied it, OMGF Pro remains the undisputed champion in terms of optimization and detection.

Other GDPR related plugins are:

2010
Coding hobby becomes a serious craft. Started as a WordPress blogger.
2015
CAOS launched. The first plugin to host Google Analytics locally, born out of a contradiction nobody else wanted to solve.
2018
OMGF accepted into the WordPress.org repository. First plugin to host Google Fonts locally.
Today
300,000+ active users across plugins. Fully independent. Still one person. Still writing every line of code.

What Makes Me Different

I go where others don’t. My plugins consistently solve problems the industry is pretending don’t exist, until someone realizes there’s money in it. By then, mine usually have a years-long head start and hundreds of thousands of active users.

I’m also not a team. No support department. No outsourced development. No investors calling the shots. Just me, which means when something ships, I stand behind it entirely. When something breaks, I fix it. When you reach out, you are talking to the person who wrote the code and makes all the decisions.

Daan.dev is just me. Hence the name. That’s the point, and the advantage.

People assume there's a team behind Daan.dev. There isn't. That's the point, and the advantage.

A Bit More About Me

A headshot of Daan van den Bergh

CEO · CTO · CFO · CMO · CHRO · MOFO

Before going fully independent, I worked as a Senior Developer at TIG and was a technical lead for Magento 2 extensions and webshops such as PostNL, GLS, TinyCDN, Shell, and Wageningen University & Research. I also built the GLS for WooCommerce plugin and the Persistent Shopping Cart extension for Magento 2. Now, I focus entirely on building and maintaining plugins for the WordPress community.

You can find my public work on GitHub, where you’ll mostly find WordPress plugins and personal projects. There’s a couple of abandoned Magento 2 extensions in there, too. But, we don’t talk about those. 😉