Only two weeks into the new year, the internet exploded, because of a court ruling in Austria. Is Google Analytics illegal now? In Austria, not exactly. In the rest of the EU, no. And it won’t be.
Although it was a great day for Privacy last week, it was a dark day for website (and ecommerce store) owners when Austria’s data protection authority (DPA, or DSB) decided that using Google Analytics on your website is in breach of GDPR.
Later that same week, the Dutch personal data authority (AP) followed with a warning that using Google Analytics might soon be forbidden. And Germany’s next in line.
If using Google Analytics becomes illegal, what does this mean for us website and ecommerce store owners? Should we migrate our (years of) data to a Google Analytics alternative? Is there an easier way out of this mess?
Spoiler alert: Yes, there is.…