A stack of black friday flyers, clearly displaying the discount (e.g. 20% OFF! or CRAZY BLACK FRIDAY SALE! or 99% OFF!) on each underlying flyer, and they are smudged and covered in red paint. The flyer on top of the stack says NO SALE and is clearly visible.

Your Best Price Isn’t Seasonal — And That’s on Purpose

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Every year around mid-November, my inbox turns into a carnival of urgency: flashing banners, countdown timers, “DON’T MISS OUT!” subject lines — you know the ritual. And without fail, people ask me: “Are you doing a Black Friday deal for your plugins this year?” The answer is simple: No.And here’s why.