A stack of black friday flyers, clearly displaying the discount (e.g. 20% OFF! or CRAZY BLACK FRIDAY SALE! or 99% OFF!) on each underlying flyer, and they are smudged and covered in red paint. The flyer on top of the stack says NO SALE and is clearly visible.

Your Best Price Isn’t Seasonal — And That’s on Purpose

Every year around mid-November, my inbox turns into a carnival of urgency: flashing banners, countdown timers, “DON’T MISS OUT!” subject lines — you know the ritual. And without fail, people ask me: “Are you doing a Black Friday deal for your plugins this year?” The answer is simple: No.And here’s why.

OMGF Pro v4.1 Introduces Smart Preload: Automatically Preload Above-the-Fold Fonts

OMGF Pro v4.1 Introduces Smart Preload: Automatically Preload Above-the-Fold Fonts

Preloading above-the-fold-fonts is a headache for many. You know the drill: fonts are a part of your website’s (corporate) identity yet they are often overlooked when optimizing for performance. Compression is important, not overdoing it is, too. I think, for the average user, to preload above-the-fold fonts is the most difficult step, yet it’s the…

A champagne bottle, labeled OMGF 6.0, surrounded by alphabetic characters.

OMGF v6 & OMGF Pro v4 Are Here – Meet the 2000 IQ Update! 🎉

Remember OMGF v5.4? The one I dubbed the Einstein edition? That one made Google Fonts optimization smarter. Today, we’re taking it up a notch—or several. Introducing: OMGF v6 and OMGF Pro v4, a duo so sharp, I’m calling this the 2000 IQ release. And it’s not just a cheeky name. It’s a major step forward…

WP Help Scout Docs v3 is Better than Help Scout Docs in Every Way 😱

WP Help Scout Docs v3 is Better than Help Scout Docs in Every Way 😱

It’s been a while since the last big update to WP Help Scout Docs, but version 3.0 is here – and it’s a big one. This release brings a fresh new design to the settings screen, adds more flexibility in how you display your documentation on your site, and introduces several small (but very welcome)…

Out with the Old, in with the Bold: say “Hi” 👋 to Daan.dev 2.0!

Out with the Old, in with the Bold: say “Hi” 👋 to Daan.dev 2.0!

Sunday, I quietly launched something that’s been in the works for more than a year now: a brand new version of my website! Well, quietly… I did yell a little bit internally. Because this isn’t just a fresh coat of paint—it’s a full-blown rebuild. So let’s call it what it is: Daan.dev 2.0. Here’s what’s…