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Daan.dev
  • We’re Not Selling TVs: How We’re Undervaluing WordPress Software
    Rants | WordPress

    We’re Not Selling TVs: How We’re Undervaluing WordPress Software

    14 January 2026

    I’ve been running my business for a little over five years now. Long enough to notice that something about WordPress plugin pricing is fundamentally upside down. Most of us aren’t marketers. We’re developers who built something useful and then copied the pricing models we saw around us in the WordPress ecosystem, assuming the big players…

    Keep reading We’re Not Selling TVs: How We’re Undervaluing WordPress SoftwareContinue

  • A stack of black friday flyers, clearly displaying the discount (e.g. 20% OFF! or CRAZY BLACK FRIDAY SALE! or 99% OFF!) on each underlying flyer, and they are smudged and covered in red paint. The flyer on top of the stack says NO SALE and is clearly visible.
    Rants

    Your Best Price Isn’t Seasonal — And That’s on Purpose

    26 November 202525 November 2025 Last updated on25 November 2025

    Every year around mid-November, my inbox turns into a carnival of urgency: flashing banners, countdown timers, “DON’T MISS OUT!” subject lines — you know the ritual. And without fail, people ask me: “Are you doing a Black Friday deal for your plugins this year?” The answer is simple: No.And here’s why.

    Keep reading Your Best Price Isn’t Seasonal — And That’s on PurposeContinue

  • Out with the Old, in with the Bold: say “Hi” 👋 to Daan.dev 2.0!
    Rants

    Out with the Old, in with the Bold: say “Hi” 👋 to Daan.dev 2.0!

    15 April 202510 December 2025 Last updated on10 December 2025

    Sunday, I quietly launched something that’s been in the works for more than a year now: a brand new version of my website! Well, quietly… I did yell a little bit internally. Because this isn’t just a fresh coat of paint—it’s a full-blown rebuild. So let’s call it what it is: Daan.dev 2.0. Here’s what’s…

    Keep reading Out with the Old, in with the Bold: say “Hi” 👋 to Daan.dev 2.0!Continue

  • WP Engine users blocked from WordPress.org
    Rants | WordPress

    WP Engine users looking for Plugin Support should read this

    9 October 202417 January 2025 Last updated on17 January 2025

    Unless you’ve been living under a rock, you’ve seen the drama that’s been unfolding in the wonderful world of WordPress the last couple of weeks. Today, its megalomanic founder, Matt Mullenwegg — who seems to be devoted to make sure everyone feels the extent of his wrath — made a change that impacts all users…

    Keep reading WP Engine users looking for Plugin Support should read thisContinue

  • This banana is sad, because he introduced a bug into the latest releases of CAOS Pro, OMGF Pro and OMGF Additional Fonts.
    Rants

    Hey! I’m no longer receiving updates for CAOS Pro/OMGF Pro in my WordPress admin screen!?

    30 June 20232 August 2023 Last updated on2 August 2023

    I’ve been making a mess of things lately, haven’t I? It’s okay, you can say it. After introducing ~20% of my users to a “beautiful” 500 error in OMGF Pro’s last update, now, updates in the WordPress admin screen are broken! For all my premium plugins no less! Isn’t it great? And yes, you can…

    Keep reading Hey! I’m no longer receiving updates for CAOS Pro/OMGF Pro in my WordPress admin screen!?Continue

  • Say “Goodbye!” 👋 to FFW.Press & say “Hello!” To… Me! 🤩
    Rants

    Say “Goodbye!” 👋 to FFW.Press & say “Hello!” To… Me! 🤩

    1 July 202213 April 2025 Last updated on13 April 2025

    I can’t do a major overhaul of my website (new design, new domain name) without taking a moment to explain. FFW.Press became Daan.dev and while the title of this post might be confusing, it’ll all make sense in a minute. Trust me.

    Keep reading Say “Goodbye!” 👋 to FFW.Press & say “Hello!” To… Me! 🤩Continue

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Daan van den Bergh is the CEO, CTO, CFO, CMO, CHRO and MOFO at Daan.dev. Besides this complicated relationship with his company, he's a married father of 3 human and 2 feline children. He loves craft beer, a good steak and Italian ice cream. Preferably, in that order, and on a sunny day.

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  • OMGF Pro
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  • Moneybird for EDD
  • WP Help Scout Docs
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  • WordPress Plugins
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