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  • OMGF Pro v5.2.8 Patches another Vulnerability — Welcome to the Jungle!
    Rants | WordPress

    OMGF Pro v5.2.8 Patches another Vulnerability — Welcome to the Jungle!

    6 July 20267 July 2026 Last updated on7 July 2026

    I want to talk about something bigger than a single plugin update, even though a plugin update is what prompted it. OMGF Pro 5.2.8 is out, and it’s a security release. More on that in a moment. But the real reason I’m writing a whole post instead of a changelog line is AI WordPress plugin…

    Keep reading OMGF Pro v5.2.8 Patches another Vulnerability — Welcome to the Jungle!Continue

  • 🚨 Security Advisory: Active Exploit Targeting OMGF Pro
    Rants

    🚨 Security Advisory: Active Exploit Targeting OMGF Pro

    25 June 20266 July 2026 Last updated on6 July 2026

    I’m writing this to inform you about a critical security vulnerability in OMGF Pro that is currently being actively exploited in the wild. This post was last updated: June 25th, 2026 at 20:14 GMT+2. OMGF Pro v5.2.7 patches the exploit mentioned in this post. Update immediately! I’ve updated this site with a full breakdown of…

    Keep reading 🚨 Security Advisory: Active Exploit Targeting OMGF ProContinue

  • We’re Not Selling TVs: How We’re Undervaluing WordPress Software
    Rants | WordPress

    We’re Not Selling TVs: How We’re Undervaluing WordPress Software

    14 January 2026

    I’ve been running my business for a little over five years now. Long enough to notice that something about WordPress plugin pricing is fundamentally upside down. Most of us aren’t marketers. We’re developers who built something useful and then copied the pricing models we saw around us in the WordPress ecosystem, assuming the big players…

    Keep reading We’re Not Selling TVs: How We’re Undervaluing WordPress SoftwareContinue

  • A stack of black friday flyers, clearly displaying the discount (e.g. 20% OFF! or CRAZY BLACK FRIDAY SALE! or 99% OFF!) on each underlying flyer, and they are smudged and covered in red paint. The flyer on top of the stack says NO SALE and is clearly visible.
    Rants

    Your Best Price Isn’t Seasonal — And That’s on Purpose

    26 November 202525 November 2025 Last updated on25 November 2025

    Every year around mid-November, my inbox turns into a carnival of urgency: flashing banners, countdown timers, “DON’T MISS OUT!” subject lines — you know the ritual. And without fail, people ask me: “Are you doing a Black Friday deal for your plugins this year?” The answer is simple: No.And here’s why.

    Keep reading Your Best Price Isn’t Seasonal — And That’s on PurposeContinue

  • Out with the Old, in with the Bold: say “Hi” 👋 to Daan.dev 2.0!
    Rants

    Out with the Old, in with the Bold: say “Hi” 👋 to Daan.dev 2.0!

    15 April 202510 December 2025 Last updated on10 December 2025

    Sunday, I quietly launched something that’s been in the works for more than a year now: a brand new version of my website! Well, quietly… I did yell a little bit internally. Because this isn’t just a fresh coat of paint—it’s a full-blown rebuild. So let’s call it what it is: Daan.dev 2.0. Here’s what’s…

    Keep reading Out with the Old, in with the Bold: say “Hi” 👋 to Daan.dev 2.0!Continue

  • WP Engine users blocked from WordPress.org
    Rants | WordPress

    WP Engine users looking for Plugin Support should read this

    9 October 202417 January 2025 Last updated on17 January 2025

    Unless you’ve been living under a rock, you’ve seen the drama that’s been unfolding in the wonderful world of WordPress the last couple of weeks. Today, its megalomanic founder, Matt Mullenwegg — who seems to be devoted to make sure everyone feels the extent of his wrath — made a change that impacts all users…

    Keep reading WP Engine users looking for Plugin Support should read thisContinue

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Daan van den Bergh is the CEO, CTO, CFO, CMO, CHRO and MOFO at Daan.dev. Besides this complicated relationship with his company, he's a married father of 3 human and 2 feline children. He loves craft beer, a good steak and Italian ice cream. Preferably, in that order, and on a sunny day.

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